Everyone claims the same sale
Meta, Google and TikTok each take full credit. The numbers look good - until they meet your bank account.
Revenue intelligence for modern marketing
See which ads, channels, and customers actually drive revenue.
Oriko resolves fragmented customer interactions into a single identity and reconstructs the entire path to purchase so attribution reflects customer behavior, not platform assumptions.
Privacy-firstCookielessPersistent
Oriko Survives Expired Cookies, Safari, and Ad Blockers
01 The problem
Your dashboards agree on one thing: they all deserve the credit.
Every platform measures its own success. Cookies disappear before the sale. The result is confident reporting built on quietly wrong data.
The cookie dies before they buy
Real journeys play out over weeks. Most tracking expires long before your customer converts.
Most of the journey goes missing
Blocked cookies, cross-device hops and siloed platforms leave you optimising on a fraction of the truth.
02 The solution
Oriko turns fragmented marketing data into one revenue truth.
Instead of trusting each platform's version of the sale, Oriko rebuilds the customer journey from your first-party data, connects spend to real revenue, and shows what actually moved the customer forward.
Connect every source
Pull spend, events, orders and customer data from the platforms already running your business.
One clean pipelineResolve each customer
Stitch anonymous visits, known contacts and purchases into durable people-based journeys.
People, not cookiesVerify attribution
Score every touchpoint against real revenue so channel performance reflects customer behavior, not platform assumptions.
True ROASAct with confidence
Turn verified insight into reports, audiences and budget decisions your team can defend.
Better decisionsPrivacy-firstCookielessPersistent
Extend customer visibility beyond the cookie window.
Oriko captures first-party events, connects platform spend and resolves fragmented sessions into one customer journey, giving your team visibility for up to 3 years so you can understand what drove the purchase long after cookies disappear.
Oriko identity graph
Cookie window
Ad clicked
Page viewed
Email clicked
Cart event
Purchase matched
JH
Resolved profile
One customer journey
Spend, sessions and revenue stitched into a single path to purchase.
Identity resolved03 One source of truth
Every signal in.
One honest number out.
Choose a source to trace how Oriko turns disconnected activity into verified revenue.
Signals in
OrikoIdentity graphjourneys resolved
First-party customer intelligence
Active service
Attribution
Rebuilds journeys and scores each touchpoint against verified revenue.
Paid media resolvedIdentify the real customer journey
Google Ads, Meta, Microsoft, TikTok and LinkedIn spend is matched to real customer journeys and orders.
Ad platformsSpend connected
Decision layerOptimise and act
Push budget recommendations, sync high-intent audiences and give teams a clear next move.
Truth layerVisualise revenue clearly
Analytics and reports show verified ROAS, LTV cohorts, funnels and revenue by channel.
Audiences
fGin✉
Sync verified segments back to paid media and lifecycle channels.
Analytics & reports
ROASLTVCPA
See performance the finance team can defend.
Verified revenue viewCustomer-level truth
Revenue reporting based on resolved journeys, not platform assumptions.
Hover a source or service to trace what Oriko resolves
04 The platform
Six services.
One continuous loop.
Move from attribution to action with the six services that turn fragmented journeys into revenue decisions.
01 / 06
Attribution that starts with your bank account.
Oriko reconstructs every journey, scores each touchpoint across six models and puts platform-reported ROAS beside verified ROAS.
verified-report.oriko
Verified ROAS6.89+46%
Platform ROAS4.72inflated
Google is driving the highest incremental revenue.
05 How it works
One pixel to better spend.
No six-week setup.
Event schemaEvery signal is normalised
Oriko converts page views, clicks, add-to-carts, checkouts and server events into one clean schema with timestamps, source data, consent state and revenue fields.
DeduplicationOne event, one truth
Client and server events are reconciled with event IDs, order IDs and timing checks so duplicate purchases do not inflate performance.
Data qualityBad data is filtered early
Validation catches missing values, bot-like activity and malformed payloads before they enter reporting or attribution models.
Oriko COREIdentity graph first
CORE links visits to known profiles using deterministic signals such as checkout email, customer IDs, order IDs, CRM records and subscriber data.
Confidence scoringConservative by design
Probabilistic signals are scored with strict thresholds. If a match is not confident, Oriko keeps it anonymous instead of merging two real people incorrectly.
PersistenceJourneys survive cookie loss
First-party identifiers and server-side history help reconnect visits after Safari limits, expired cookies and ad blockers break platform tracking.
Spend matchingPlatforms meet orders
Oriko joins campaign spend, clicks and UTMs to reconstructed journeys so Meta, Google, TikTok and other channels are measured against the same revenue truth.
Attribution modelsSix ways to inspect value
Compare first-touch, last-touch, linear, position-based, time-decay and data-driven attribution to see how credit changes by customer path.
Model comparisonAssumptions become visible
Platform-reported ROAS is placed beside Oriko-verified ROAS so teams can see where duplicate credit, missing conversions or short lookback windows distort decisions.
Response curvesFind diminishing returns
Oriko models how each channel responds to more or less spend, then identifies where another rand is likely to create the most verified revenue.
ConstraintsYour rules stay in control
Recommendations respect budget floors, caps, channel exclusions and business priorities before a suggested allocation is shown.
Audited actionsPreview before pushing
Budget changes are never silent. You review the recommendation, confirm the action and every write is logged so the decision can be traced later.
06 Built for your team
Different teams.
The same need for truth.
E-commerce brands
Stop scaling the channel that steals credit from the one that converts.
See your plan ↗Agencies
Prove your value with reporting the client's own platforms cannot inflate.
See your plan ↗Growth teams
One dashboard your marketers, analysts and finance team can all trust.
See your plan ↗Founders
Plain answers to “what's working?” without hiring a data team.
See your plan ↗07 Security & compliance
Built here.
Protected by design.
Your customer data is both an asset and a liability. Oriko treats it like both.
Processed and stored in AWS Cape Town with automated retention controls.
Encrypted at rest, with credentials masked and access tokens rotated.
Every budget push is confirmed, reversible and written to an audit log.
Your pixel, your domain, your data. No selling and no third-party cookie roulette.
08 Pricing
Know exactly what your marketing is worth.
Full access, no credit card required. Your trial starts when your pixel records its first event.
Choose based on resolved profile volume, data history, connections and support needs.
You only pay for confident customer identities. Track every visitor without billing every click.
09 Frequently asked
Good questions.
Straight answers.
Still curious?
GA4 and ad platforms report activity from their own limited view. Oriko joins first-party behaviour, spend and actual order data to reconstruct the full journey and verify what drove revenue.
No. The lightweight snippet loads asynchronously, so it never blocks your page. Most events are sent in a single efficient batch.
Your data is processed and stored in AWS Cape Town, encrypted in transit and at rest, with retention and consent controls designed for POPIA compliance.
Oriko combines deterministic signals first, then applies conservative probabilistic matching. It is designed to avoid merging two real people and never relies on third-party cookies.
Never. Budget changes are dry-run by default. You review and confirm every push, and every change is validated, reversible and audit-logged.
Most teams install the pixel and connect their first platforms in under 15 minutes. Historical data begins reconciling immediately.
10 Early access
Ready to find out where your money actually goes?
Join the early-access list or bring your own numbers to a focused demo.